Zimmermann opens in London first European store

Australian womenswear brand Zimmermann has opened its first European store in London. Located at 23A Bruton Street, at the former Osborne Samuel home, the shop comprises of two floors and features the label’s full collection. The street is also home to other high-end brands such as Isabel Marant, Stella McCartney, Temperley London and Diane von Furstenberg.

Zimmermann is already available via concessions in upmarket department stores and online retailers such as Net-a-Porter, but this is the first time the brand has ventured out on its own in the UK and in Europe. Zimmermann trades from 23 stores around the world, mostly in Australia and the US.

Zimmermann new store London