Zenith Watches partners with Swizz Beatz to launch Defy watches collection in New York

To launch the highly-anticipated new Defy collection, Julien Tornare, CEO Zenith Watches and Recording Artist and Producer, Swizz Beatz joined forces to host a celebratory event at the historic Angel Orensanz Center in New York City. The evening featured an exclusive presentation to mark the unveiling of the Defy El Primero 21 and the Defy Lab, a legendary creation that made a significant impact on the future of watchmaking earlier this fall.

The event highlight was undoubtedly the dramatic release of a state-of-the-art DJI Phantom 4 Pro drone from above the crowd of partygoers, delivering a one-of-a-kind version of the all-new Defy El Primero 21 Swizz Beatz Edition Unique that drew all eyes. On this magnificent timepiece, the vibrant orange of the strap is echoed by the use of orange accents on the gleaming white dial, nestled in a 44 mm white gold case fully set with a spectacular 288 round diamonds, and complemented by 44 baguette-cut counterparts on the bezel. Both strap and bezel are inscribed with an inspirational quote from the music visionary: “Never let people tell you what you can’t do, because sky’s not the limit, it’s just the view”.

The Defy El Primero 21 Swizz Beatz Edition has been issued in a five-piece limited edition, of which the No.1 sat proudly on the wrist of Swiss Beatz himself, who commented: “Zenith is the brand of confidence. It’s also the brand that has mastered the art of time and quality. Zenith is the brand of the future and I’m happy to be a part of it with Mr Biver and Julien. Sky’s not the limit, it’s just the view.”