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Yves Saint Laurent launch series of social events to boost menswear sales

French luxury brand YSL, part of Gucci Group, is organizing from early April a weekly series of events in its Paris mens store called YSL Thursdays, a social casual event aimed at attracting male consumers who wish to discover the collections in the evening, from 8 pm. If successfull, the concept will be gradually implemented at other flagship stores.

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