Yves Saint Laurent, Balenciaga and Stella McCartney open in Soho, New York
PPR Gucci Group brands, YSL, Balenciaga and Stella McCartney are scheduled to open stand alone stores in New York’s fashionable district of Soho. Yves Saint Laurent and Stella McCartney stores will be situated on Greene Street while the new Balenciaga will be located on Mercer Street. Stella McCartney was one of the pioneers of luxury brands to open downtown, in the Meatpacking district at 14th street in 2002. Both Stella McCartney and Balenciaga opening are actually relocations from previous locations (14th street and 22nd street respectively). According to WWD, Balenciaga’s space is leased at US$ 1 million per year.