Yoox NAP posts 21% sales increase

Pro-forma sales at recently merged online fashion retailer Yoox Net-A-Porter posted a larger-than-expected 31 percent rise in 2015 from a year earlier as consumers across regions shopped more using mobile phones or tablets.

At constant currencies, pro-forma sales were up 21 percent to 1.7 billion euros, above an average Thomson Reuters analyst consensus forecast of 1.6 billion euros ($1.8 billion).

In 2015, YOOX NET-A-PORTER GROUP recorded a monthly average of 27.1 million unique visitors, up 14.7% compared to 2014, which translated into 7.1 million orders, up 21.9% compared to the previous year. The Average Order Value excluding VAT came in at Euro 352, up 10.9% compared to 2014. The number of active customers reached 2.5 million at 31 December 2015, up 19.3% from 2.1 million at 31 December 2014.

During 2015, the Group launched the new online flagship stores of Lanvin and McQ in Europe, the United States and in the Asia-Pacific region, including China, and the KARL LAGERFELD online flagship store in Europe, the United States and Japan. Finally, in July 2015, the RED Valentino online flagship store was extended to China. Overall, as at 31 December 2015, the Mono-brand business line accounted for 10.5% of the Group’s pro-forma net revenues with 40 online flagship stores.

Italy’s Yoox agreed back in March to buy upmarket rival Net-a-Porter in an all-share deal that made Swiss luxury group Richemont the biggest shareholder in a leader of the fast-growing online luxury market.