WP opens first Woolrich mono-brand store in Milan

Woolrich store Tokyo, Omotesando

Bologna based WP Lavori in Corso Group which recorded a 10% growth in its turnover to 132 million euros is celebrating its 30th year of retail operations with the WP Store concept by opening the first mono-brand store in Milan under the Woolrich brand. The new Woolrich Milan store follows the recent store openings in Tokyo, Sylt, Prague, Hamburg, Tokyo, New York, Soho and Brescia. For 2015, WP plans 15 new store openings under the Woolrich brand with a focus on the U.S. and Japan.