World’s most powerful luxury watch brands
According to COSC (Official Swiss Chronometer Testing Institute) three companies have remained the market leaders in chronometers for several years. Rolex takes first place, with 798,935 COSC-certified movements in 2012, followed by Omega, with 526,046 certified movements, and Breitling, with 156,773 (including 35,448 quartz movements).
Swatch Group, Richemont Group and Rolex account for 45.8% of the global watch market. This percentage has increased since 2011, as these three companies have taken market share from the next largest companies. Fossil (USA) takes fourth place, beating LVMH, which had made it to the top of the rankings the previous year thanks to its acquisition of Italian jewelry house and watch manufacturer Bulgari.
According to the “Best Swiss Brands 2013” study, published by Interbrand, sixteen watch manufacturers are among the 50 most valuable Swiss brands, with two brands having made it to Top Ten – Rolex and Omega. With an estimated brand value of 6.6 billion francs, Rolex came fifth in the overall rankings after Nescafé, Roche, Novartis and Nestlé. Omega took tenth place, with a value of 3.3 billion francs.