Woolrich unveils its first experiential megastore in Milan

The oldest American outdoor brand, founded in 1831, whose parent company, Woolrich International, is controlled by the Italian group WP Lavori, has just opened 700 square-metre shop in the heart of Milan, at Corso Venezia 3. The overall investment in the project approximates €1.5m. The spacious and bright shop is spread around a succession of spaces, each dedicated to different categories of products or services, guiding the client to the discovery of Woolrich.