Westin Hotels launch multi-million dollar global wellness campaign

For the global launch, Westin Hotels (Starwood Hotels Group) has partnered with the makers of Headspace, a mobile app that provides short, guided meditation sessions and exercises.

The collaboration will see guests offered a similar program on the hotel website Westin.com, with videos and audio files specifically designed for business or leisure guests, pre and post-stay. To launch the program, Westin hotels has also been holding 5 km runs, mini spa appointments, group yoga sessions and opened up juice bars.

The six-pronged well being program includes aspects like “Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.” In addition to meditation and nutritious meal options, the campaign also focuses on physical fitness by lending New Balance running gear to guests.

WESTIN Hotels Sleep Well campaign 2014