W Hotels to make debut in Scotland with W Edinburgh

Opening in 2021 and set to reinvigorate the city’s traditional hospitality scene, W Edinburgh will be part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020. Designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’.

W Edinburgh will form the centerpiece of the 1.7 million square-foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.

“As an established business hub with a thriving global tourism industry, we are confident that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “W Edinburgh’s location at the pulsing heart of the new Edinburgh St James development, combined with its innovative design, contemporary interiors and the W brand’s signature programming, will create the perfect setting for the second W hotel in the United Kingdom.”

W Edinburgh will redefine the city’s hospitality landscape with its modern design, signature amenities and a full calendar of W Happenings showcasing what’s new in design, fashion and music.

The hotel will offer 214 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). The rooftop will feature a buzzing destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline, along with a cutting-edge approach to cocktails and cuisine. Other areas will include W Lounge (the W brand’s energetic spin on the hotel lobby), a signature restaurant, FIT – the ultimate workout facility, and an AWAY Spa offering the W Hotels brand’s signature health and lifestyle experiences. An ideal venue for events, W Edinburgh will provide 2,450 square feet of ultra-modern event space.