W HOTELS launch innovative iPhone application
From the fourth annual International Music Summit in Ibiza, Spain, W Hotels Worldwide today unveiled their highly anticipated global iPhone application. The W app not only holds hotel booking capability for W Hotels around the world, but also features an integrated music platform with exclusive content, a first for the hotel industry, as well as W Insider tips, fashion finds, and other meaningful ideas about “what’s new and next”. Beyond the extension of the W lifestyle, the mobile app will serve as a clear business driver for W Hotels, on trend with how guests are now booking guestrooms.
W’s Global Music Director, Michaelangelo L’Acqua, acts as the brand’s ambassador for what is new and next in music. One of his ongoing projects is the Symmetry Live series that brings emerging artists to perform in W Hotels, including such acts as Ellie Goulding, Cee Lo Green, Janelle Monae, and Neon Trees. L’Acqua now lends his expertly trained ear to curate music for the iPhone app and will continue to infuse the application with the newest DJ mixes, updated on an ongoing basis.