W Hotel to open in Bogota, Colombia

W Hotels Worldwide today announced it has signed an agreement with Terranum Hotels to debut a new W Hotel in Bogota, Colombia. Slated to open in 2014, W Bogota will be a part of a larger mixed-use development, which will also include premium office space and high-end retail. W Bogota will be located in the heart of the fashionable Usaquen district in the northern part of the city, just steps away from the neighborhood’s trendy restaurants, cafes, and shopping. W Bogota will be designed by New York-based Studio Gaia, who has drawn inspiration from Colombia’s famous El Dorado legend.

Usaquen district Bogota, Colombia

W Bogota will provide an integrated contemporary lifestyle experience, offering 168 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite), the signature W Lounge experience (the W take on the traditional hotel lobby), destination restaurant and nightclub, Away® spa, and 3,000 square foot Workout fitness center.

Presently, five star hotels in Bogota include: JW Marriott, Hilton (opened earlier this year), Sofitel, Charleston (local hotelier) and Marriott. Bogota boasts one of the highest average occupancy in South America, with the second most expensive average nightly rates after Sao Paolo.

CPP Luxury Industry Management Consultants Ltd has been actively covering Colombia since early 2011.