W HOTEL London adds M&Ms outlet to its series of innovative features

Europe’s first M&M World store is being built on the ground floor of London’s splashiest new hotel – the 10-story W HOTEL- in Leicester Square. The store won’t actually be inside the hotel, which starts on the on the first floor. You’ll find it on the ground floor, with an entrance that’s on the opposite side of the building from the W hotel’s entrance.

If the store’s like the Las Vegas location, you’ll be able to select London-themed graphics to print on your candies. When the Las Vegas location opened in 1997, it was the first store in the USA. It was followed by New York City Times Square in 2005 and Orlando in 2006.