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Volvo, Latour Laguens, Lanvin – is Jimmy Choo the next Chinese owned luxury brand ?

Fashion house Lanvin, fashion brand Guy Laroche, wineyard Latour-Laguens, car company Volvo are just some of the luxury international brands now owned by Chinese investors which have been actively pursuing investments in this field. The most recent Chinese venture was done by Ferragamo, which sold 8% to a Chinese billionaire and created a joint venture. British luxury brands BURBERRY and JIMMY CHOO are reported to be on the shopping list of major Chinese investors, nowadays, among the few international investors rich in cash.

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