Vilebrequin to expand in the Middle East

Vilebrequin store

Vilebrequin, the French swimwear firm, plans to triple its sales in the GCC by 2014 as it expands the brand in the region, its managing director has told Arabian Business. The company will open a new store in both Kuwait and Jeddah by the end of 2012 as part of an expansion that will see it increase from five to 16-17 shops in the region by 2014, said Marc Pirinoli.

“We have five stores and at the end of 2012 it will be seven stores. The next opening will be in Kuwait and the following will probably be Jeddah. We are also on standby for Dubai Mall,”he said. “In 2012 we’ll have seven stores but in 2014 probably we will be around 16-17 shops plus corners and hotels… easily we are going to triple the business,” he said.

Vilebrequin, which operates via a franchise agreement with Dubai-based Chalhoub Group in the GCC, said sales at its Atlantis Hotel store topped US$1.2m last year, making it one of its most profitable retail outlets after ,” said Pirinoli.