Victorinox to stop clothing line
By the end of 2017 Victorinox will close its clothing division. With this the S/S 2017 collection will be the last of the traditional brands from Ibach-Schwyz, with the exception of Japan, where the A/W 2017 collection will be closed. The brand with this focuses on its core business and thus supports sustainable development.
“For more than ten years, the garment line has been a valuable asset for our brand,” said Carl Elsener, CEO of the Victorinox Group. “Our priority, however, is to strengthen Victorinox’s position in a constantly changing global market. Therefore, the focus is now on our main categories, which best reflect the values ??of our brand as well as the needs of our global customers.”
Victorinox ‘clothing collections were initially offered in the US, but they were also gradually sold in selected markets such as Japan and the UK as well as in their own sales in Switzerland and Germany.