Victoria’s Secret taps Balmain’s Olivier Rousteing to create custom looks

Vitoria’s Secret has tapped Balmain creative director Olivier Rousteing to create custom looks for its annual catwalk spectacular, and a capsule collection to launch in stores on November 29, the day after the show airs on US network CBS.

Though the lingerie giant has called upon designers to create runway pieces in the past, the #VSxBalmain tie-up will mark the first time the brand has partnered with a fashion house on an in-store collection.

For now, there’s only a carefully curated Instagram collage to glean information from. The black-and-white poster features both brand names scrawled across it, in what looks like a punk tribute to Sex Pistols’ album artwork of yore.

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