Victoria’s Secret opens on July 25th in London its first European store

Victoria Secret flagship store

US lingerie retailer Victoria’s Secret has confirmed that its first European flagship store will open in London on July 25 – just in time for the capital’s Olympic Games. The Victoria’s Secret flagship store is currently under construction and occupies a prominent position on designer boutique-laden New Bond Street and the corner of elegant Brook Street.

A second Victoria’s Secret store will open the following day at Westfield shopping centre in Stratford, east London and a stonesthrow from the Olympic Stadium, which will host the 2012 Games from July 27.