Victoria’s Secret enlarges London flagship store with new floor

Victoria’s Secret has added nearly 10,000 sq ft to its London flagship store on New Bond Street, creating an expanded second level shopping floor.

The redesigned space features gold detailing, upholstered walls and crystal chandeliers, and invites customers to step into the brand’s dramatic and feminine shopping experience. The transformation also includes high-gloss finishes, a video wall showcasing supermodel imagery and new captivating photography.

The new feature of the expanded store is the all-new ‘Angel Suite’, a destination for celebrities, style influencers and Victoria’s Secret fans alike. Open by appointment only, the space evokes an intimate and luxurious lounge with unique fitting rooms and a newly developed custom wardrobe.

Victoria’s Secret arrived to New Bond Street in 2012. The brand, famous for its annual fashion show, operates over 12 stores in the UK including in Westfield Stratford and Liverpool One.