VICTORIA 46 – for sale?
Following the closure of Aequilibrium, the exclusive boutique selling FERRAGAMO on Calea Dorobantilor and the closure of HUGO BOSS on Calea Victoriei, market sources confirm VICTORIA 46 multibrand fashion store on Calea Victoriei is for sale. Owners have openly admitted the only purpose of the Victoria 46 store was image and social networking. Rumours have intensified with the opening of the outlet shop of Victoria 46 within BANEASA Mall. We, at CPP, do not believe the average performance of the store is due to the crisis, but rather the poor customer service, mix of brands and representation of each brands. We have seen too often at Victoria 46 sales assistants from Mango or Castro, the mass market brands the company also franchises in Romania.
Victoria 46 is the largest fashion multibrand store in Bucharest, after Mengotti and The Place Concept store, all selling new collections. There are 20 other multibrands selling outlet or counterfeit products in the Romanian capital.