Veuve Clicquot Polo Classic reaching out to younger audiences
Veuve Clicquot Polo Classic was in full swing this past Saturday at Liberty State Park with priviliged guests invited to watch world-renowned polo player and event co-host Nacho Figueras and his team, Black Watch, go head-to-head against some of the best polo players in the world.
Set on the idyllic grounds of Liberty State Park, a quick 10 minute ferry ride from Manhattan, this green oasis offers spectacular views of the Manhattan skyline, the Statue of Liberty and Ellis Island, making it one of the area’s most beautiful and dramatic parks and an ideal location for this year’s Veuve Clicquot Polo Classic.
Nacho Figueras about the Veuve Clicquot Polo Classic 2012: ”The Veuve Clicquot Polo Classic is the revival of the past glamour of polo events, but this event modernizes the sport and makes it relevant for today’s audience. To me, this event catapults the sport to an entirely different level”.
Speaking of the new location, the Liberty State Park, Figueras added: ”We always want to ensure that the Veuve Clicquot Polo Classic has an element of the unexpected, so playing polo at this amazing new location where polo has never been played is very exciting. When we learned that we were unable to use the field on Governors Island this year (due to renovations), it was very important to us to find a new location that was still really accessible to New Yorkers and the fans who have helped us build this event over the past four years. I’m proud that we searched long and hard to find Liberty State Park and keep the Veuve Clicquot Polo Classic right next to where it first began in New York City.”
Even more than for previous editions, helped by the new location, Veuve Clicquot has recreated a unique luxury lifestyle event, with the utmost attention to details such as fine food offerings from Silkstone, well known for chic farm-to-table establishments, The Fat Radish in New York City and Ruschmeyer’s in Montauk (Hamptons). A fully stocked picnic basket featured Veuve Clicquot customized, branded blaket, golf umbrella, sunglasses, fans, cushion, polo shirt etc.
With the occasion of the 2012 Polo Classic, Veuve Clicquot introduced a limited editionhttp://youtu.be/ujuo9QT0a8c