Vertu aims to open 49 new mono-brand boutiques worldwide by the end of 2013

Following the acquisition of Vertu last year by EQT Partners, the luxury mobile phone maker based in the U.K. has been pursuing an aggressive international retail expansion, focusing on mono-brand boutiques. Vertu has recently confirmed that, by the end of 2013, the company will open 49 new mono-brand boutiques, bringing the total number of boutiques from 71 to 120. Vertu is also seeking to catch up with major players in terms of technology, having launched this Spring the Vertu Ti, an Android powerd luxury smartphine with Sapphire crystal touch screen – entirely hand made in England.

Vertu mono-brand boutique with new interior design concept