Versace re-launches underwear and beachwear lines Spring 2013

Versace Group announced the re-launch of the men’s and women’s underwear and beachwear lines starting with Summer 2013. The underwear collection includes 75 women’s designs and 50 men’s designs. The beachwear collection features 95 pieces for women and 65 pieces for men. Versace abandoned the underwear and beachwear lines in 1980 and the re-launch marks an important strategic decision for Versace. Donatella Versace considers the collection as ”audacious” and ”sexy”. After the departure of Christopher Kane, the Creative Director of the Versus line, the house of Versace will launch in April 2013 a capsule collection designed by British designer J.W. Anderson.

Versace Underwear, Spring Summer 2013