Versace opens new store in Tokyo, Ginza

After withdrawing from the market in 2009, this year, Versace it opened three stores in Tokyo: Versus Versace in April, Versace Home in July, and now a flagship store for its main line.

“Even if it’s true that we have had Versace Japan since three years ago, in reality it was a dormant presence just to control the media and to create the warm-up in terms of organization…and to taste the market and so on,” said Gian Giacomo Ferraris, the company’s chief executive officer, referring to a soft entry into the market in 2011 that was followed by a few department store corners. “But in reality the re-entering came when we opened [Versus Versace] in Aoyama.”

Versace new flagship store Tokyo, Ginza