Van Cleef & Arpels opens new store in Singapore at ION Orchard
French luxury jewelry maison Van Cleef & Arpels has opened its third store in Singapore at ION Orchard. Meeting of century-old craftsmanship and innovation is further heightened by the boutique’s exquisite décor. The linear patterns and palette of inviting earth tones adopted in this recherché space are juxtaposed against plush furnishings and a décor scheme reminiscent of a refined drawing room. Tactile wall coverings adorned with minimalist floral renderings also allude to the Maison’s signature designs inspired by nature, such as the Two Butterfly and Cosmos™ collections.
Discreetly distilled gold wrought iron screens bear a geometric pattern – a throwback to the precious Minaudière™ created by the Maison in the 1930s. Crafted from noble materials, these improved vanity cases contained a multitude of compartments designed to welcome all the essential accessories of a fashionable lady. Apart from their decorative allure, the dividers also create salons dedicated to the various collections and heighten the sense of privacy and exclusivity.