Van Cleef & Arpels opens new store in Melbourne

French luxury jeweler Van Cleef & Arpels has opened a new store in Melbourne. The new store which covers 160 sqm and is spread over 2 floors is located on the prestigious Collins Street.

“It’s a long process and we wanted to make sure we did it right,” says Catherine Reiner, Van Cleef’s president of Asia Pacific. “[Australia] was empty space on the map where we were not yet present … and we heard there was a strong potential for developing a local clientele.”