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Van Cleef & Arpels open in London’s SELFRIDGES

French jeweller Van Cleef & Arpels, owned by Richemont Group, opened its first boutique in luxury London department store Selfridges today. The boutique is situated in the department store’s famed Wonder Room on the ground floor. The boutique has been designed to reflect the high-end brand and features dark wood and eau du Nil carpeted floors, soft curtains and silk-satin covered art deco inspired furniture.

The brand has marked the Selfridges’ opening by creating a new Magic Alhambra set. The set comprises a long sautoir and three motif earrings, in rich yellow gold and deep malachite, inspired by the vintage Alhambra necklace offered by Prince Rainer to Princess Grace of Monaco in the 1970s. The pieces will be available in Selfridges as a worldwide exclusive for a short period of time only.

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