Van Cleef Arpels launches experiential jewellery school in Paris
French high end jeweller Van Cleef & Arpels launched this week in Paris an experiential jewellery school , open to the general public and aimed at discovering and learning more about the jewellery crafts.
The school offers a non-technical curriculum, the discovery of an art, the development of a discerning eye, the knowledge of materials. Its ambition is to encourage the intellectual and emotional grasp of the “soul” of Jewellery and convey skill through personal experience. L’École Van Cleef & Arpels opens a path of discovery to Jewellery that is structured around 3 steps: “Unveiling”, “Shedding light on” and “Revealing”. The steps, each composed of several “chapters”, follow a progressive learning process.
L’École Van Cleef & Arpels is located on the place Vendôme in an 18th century town house that embodies French Artistic Style. It offers: An experimentation salon for handling, trying on…Training salons for listening, watching, learning…A boudoir-library for discussing, going in-depth.