Valhorna opens experience center ‘Cité du Chocolat’

French premium chocolate maker Valhorna has invested 5 million euros in an experience center called ‘Cité du Chocolat’ and located in Tain L’Hermitage, South East of France in the Rhône-Alpes region – also its home, the house being founded in 1922. The ‘Cité du Chocolat’ space covers 700 sqm and provides chocolate lovers and professionals with an insider look at chocolate making from ingredients, creative process, packaging to Valhorna’s savoire-faire. The ‘Cité du Chocolat’ also serves as a school, with 23 specialist trainers. An extensive ‘tasting journey’ is also available at the new site. 80.000 visitors are expected in 2014.