Valextra opens new pop-up in Milan to celebrate 80th birthday

The space was designed to celebrate the 80th birthday of the brand and showcase its new collection. It was specifically rendered in white to focus on the purity of the product design with the signature black frames of Valextra’s bags popping out against the all-white background.

Snarkitecture have created an otherworldly space that has a hint of sci-fi about it using the white mesh fabric that often wraps around scaffolding on restoration projects seen in Milan.

The printed fiberglass tile flooring takes inspiration from the gray stone buildings of the city. Fluted upholstered walls and foam display units create a soft, organic and tactile feel to the entire space, while the undulating waves of the ceiling take you out of the banality of a store environment into something much more immersive and intimate.

Valextra new pop-up store in Milan