Valentino opens new store in Sao Paulo at Iguatemi

Valentino has recently opened a new store in São Paulo at Iguatemi Mall. The new store in Sao Paulo which covers 100 square continues the innovative store concept developed by Creative Director, Pierpaolo Piccioli, together with British architect David Chipperfield.

The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure.

The Iguatemi Mall boutique carries all womenswear product categories: ready-to-wear, accessories and fragrances. The new global store concept creates a shared personal atmosphere while still maintaining the brand’s fundamental values of craftsmanship, romanticism and classical.