VALENTINO, honorary guest at Pitti Uomo in Florence

The Italian fashion house of Valentino marks this week its very first participation at leading menswear fair Pitti Uomo, which takes place annually in Florence, Italy. Creative Directors Maria Grazia Chiuri and Pier Paolo Piccioli have chosen as venue Palazzo Corsini, the  baroque style of the palace best representing the philosophy of the Valentino Man, as imagined by the two. If the Valentino ladies line is well established, the creative duo take the opportunity of Pitti Uomo to express the values of the Valentino men, taking inspiration from types such as legendary Italian actor Marcello Mastroiani, Jude Law in ”Talented Mister Ripley”, Louis Garrel in ”Dreamers” and Chris Martin from Coldplay. ”Valentino’s man is a young one, with no regrets in the past…a black tie seemingly more rock than ever” said the two designers.