As for a potential stock exchange listing, Valentino stated in a press release that “there is nothing planned for 2017, and the project will be re-evaluated based on the most favourable market conditions.”
In 2016 the fashion label witnessed a key change as designer Pierpaolo Piccioli took on the label’s solo creative leadership, after Maria Grazia Chiuri left for Dior, having worked in tandem with Piccioli at Valentino for nine years.
“Thanks to Pierpaolo Piccioli’s robust creative leadership, evident in the constant regeneration of our collections while respecting the label’s design ethos, and to an unremitting managerial focus on development strategies, we are expecting yet more growth in 2017,” stated General Manager Stefano Sassi in the press release.
The label’s primary market remain the USA, generating nearly 20% of its sales, but this year the plan is to focus on the Japanese market too, with the opening of a new store in Tokyo. Having opened a flagship store in the Japanese capital’s edgy Omotesando district, Valentino is planning to inaugurate a new store soon, in the more sophisticated Ginza district, while another special project is reportedly due to be launched in Tokyo still.
Digital solutions and e-tailing will also be high on Valentino’s list in 2017, both via the label’s own e-store and those of its multibrand partners. A greater emphasis will also be placed on the integration between the online and brick-and-mortar businesses.
The luxury label currently operates 175 monobrand stores worldwide, and retail sales account for over half (55%) of its revenue. The plan is to open another twenty or so stores this year, some of them dedicated to menswear, a segment which is growing strongly and now generates nearly €200 million in revenue, some 15% of the label’s total.