Vacheron Constantin expected production for 2012 already sold out


Vacheron Constantin – Patrimony Traditionelle 14 Days Tourbillon launched at SIHH Geneva 2012

Vacheron Constantin, the oldest Swiss watchmaker in continuous operation, said it has sold all of its expected production for the year. The Geneva-based company, which has been in business for more than 250 years, sold out its planned 2012 output of 19,000 timepieces in the first two days of the annual SIHH watch fair in Geneva, CEO Juan-Carlos Torres said today in an interview. Vacheron Constantin expects to have a “great” year and to increase its revenue, though growth in the overall industry may moderate, he said without being more specific.

The maker of the Patrimony range of complicated watches and Metiers d’Art collection of timepieces decorated with enamel, gems and engraving is expanding its existing watch-manufacturing operations to meet rising demand, according to Torres.

Vacheron Constantin also plans to open about eight boutiques this year, adding to its existing network of 29 stores worldwide. The new boutiques will be located in cities including Macau and Paris.

The watchmaker, now part of Richemont Group, the world’s second-biggest luxury-goods company, plans to add another watch plant to its existing facility in Geneva, according to Torres. The brand’s capacity is set to rise to 21,000 pieces next year and to about 30,000 watches between 2015 and 2017, he said.

adapted from Bloomberg News