Two thirds of all investments at ZEGNA are focused on Brazil and Asia
In an interview to the French media, Gildo Zegna, CEO of the ZEGNA Group annouced that two thirds of the investments of the company are directed towards Brazil and Asia, area which show tremendous growth for the Italian brands. Mr Zegna also explained that the company is successfully countering the effects of the crisis by reducing the working hours and limiting the debt of the company. He also added that the success of ZEGNA in the emerging markets is the adaptation to the needs of the local consumer. By running an extensive database collection system, ZEGNA knows in detail the needs and preferences of its consumers.
Also part of the strategy of the group in 2010 is to buy out franchises and increase the number of the directly operated stores and corners (currently 50%).