Turnbull & Asser inaugurate new Global Headquarters in London

Set over four floors and spanning over 400sqm, the headquarters for Turnbull & Asser, the Royal Warrant shirtmaker since 1885, is situated at 14 South Street, in the heart of London’s Mayfair. Designed by acclaimed interiors architects Shed, the building houses the exemplary British brands’ design studio and showroom.

This week, Turnbull & Asser celebrated its new global headquarters by showing its new SS 2015 Collection. With the Spring Summer 2015 collection, Turnbull & Asser explores British style with a celebration of English eccentricity and a continued play on the formal versus informal dressing. Turnbull & Asser’s new Head of Design and Product Development, Dean Gomilsek-Cole, an animated storyteller, used this concept to create a fictional account of an English gentleman shipwrecked with his Turnbull & Asser trunk.

In the formal shirting collection, Turnbull & Asser continues their rejuvenated handwriting of bold colour combinations, using white backgrounds to amplify colour or an icy blue to soften. Stripes continue strongly into spring; from scale play in classic Bengal stripes to subtle, but architecturally precise horizontal stripes that give a modern edge.