Trump SoHo Hotel New York rebrands as The Dominick Hotel

Trump SoHo Hotel has officially become The Dominick Hotel on December 20th. Nicole Murano, the hotel’s director of marketing and communications said the transition will be seamless. Hotel reservations made for Trump Soho will be honored, and staff won’t be impacted by the change. The building’s owner since 2014, CIM Group, is maintaining ownership of the hotel.

The Trump Organization and CIM Group announced in November that they would be severing ties by the end of 2017 after reports of slumping hotel room prices circulated all year.

CIM Group and The Trump Organization did not immediately respond to a request for comment. The Dominick Hotel will be managed by an affiliate of CIM Group, and be a part of Preferred Hotels & Resort’s Legend collection, Murano added.

Last December, basketball star LeBron James refused to stay at the hotel. And Koi Restaurant closed down its operations at Trump SoHo in June, citing sluggish business.

The Dominick Hotel SoHo – Suite