Tory Burch awarded $164million in anti-counterfeit suit

New York Federal Court awarded Tory Burch damages of $164million on Friday. The case, filed last December, has given Tory Burch LLC control over fake domain names claiming to sell her clothing, including counterfeits of her coveted Reva ballet flats, handbags and other accessories. The company also has the power to disable future websites that pop up offering similar fake goods.

In addition to monetary damages, the court ordered that 232 domain names used to sell Tory Burch fakes be permanently disabled and turned over to the fashion label.

“Many people think that buying a fake product is harmless, but counterfeiting is estimated to result in annual losses of over $20 billion to American companies,” said Tory Burch, chief executive officer and designer of her eponymous label.

Tory Burch