Tom Ford opens flagship store in London on Sloane Street

Tom Ford‘s first UK flagship boutique was conceived by Tom Ford and architect William Sofield, and features a beauty room in white high gloss showcasing Tom Ford perfume and make-up, three rooms dedicated to women’s wear and accessories and two rooms  dedicated to menswear, including shoes and bags.

To celebrate the new 8,000 square foot flagship store in London, earlier this week, Tom Ford has created a new fragrance, Private Blend London. Described as a ‘rich and spiced, woody animalic fragrance,’ the scent: ‘captures London’s cultural vibrancy and unique dynamic between elegant, urbane composure and sometimes scandalous carnal amusements’.

“Our British customers are among the most discerning and stylish in the world,” said Ford. “Opening our first directly operated flagship in the UK is an important step in solidifying our position as a global luxury brand.”