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Tom Ford marks significant return to runway shows as his company reaches 100 stores worldwide

Tom Ford women’s store, Munich, Germany

In an interview to The Sunday Times, Tom Ford has recently confirmed he will stage a large scale (”a regular and real show” as he says) for the Fall Winter 2013 season. He motivated his choice for the London Fashion Week with the fact he has been spending more time in London, his second home.

After staging small trunk shows in the past 2 years, as his company reaching 100 stores worldwide, most of them carrying his men’s products, this becomes a strategic decision for his women’s line, both from the point of view of exposure and awareness but also to boost wholesale and thus, attract potential new buyers. Given the ultra luxury positioning of his women’s line, the expansion through mono-brand stores is certainly more challenging.

Tom Ford most lucrative business has been his tie up with Estee Lauder for his fragrances, while for his fashion business, as a privately held company, no official data is released but according to several analysts, the company’s turnover exceeded US$ 50 million in 2012.

 

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