TOM FORD makes a spectacular come back to women’s fashion design

Six years from his last collection as a designer at Gucci, TOM FORD presented on Sunday his first women’s collection under his own label in an ultra exclusive trunk show with celebrity models. The event which took place at his flagship men’s store in New York on Madison Avenue was attended by a select group of 100 invitees, mostly top tier media.

There were no invitations sent and no photography was allowed during the fashion show, except for the official photographer Terry Richardson. Explaining why he didn’t allow pictures, Mr. Ford said that fashion had become overexposed in recent years, in part because of Internet technology and a focus on celebrities. “I want fashion to be fun again, like it was in the ’60s,” he said. “You couldn’t wait to get the clothes and put them on, and I think we’ve lost that.”

The designer narrated his entire show, describing each model and the specific look they were each wearing. Celebrity models included: Julianne Moore, Beyonce Knowles, Lauren Hutton, Amber Valetta, Emmanuelle Seiger, Lisa Eisner etc The style of the collection could be traced back to 1920′s, with glamorous, colourful dresses fitted with beautiful hammered gold earrings and cuffs, small clutches, black stockings and shoes with ankle ties.

The Spring Summer 2011 collection will be available in most of the Tom Ford boutiques and select multibrand stores from January. Prices will range from USD 3.500 to USD 5.000 for a suit, a tuxedo will be about USD 4.500, and an evening gown will be priced USD 20.000.