Tod’s Group’s HOGAN made in Romania?
Diego Della Valle, Tod’s Group owner, has been one of the biggest defendants of Made in Italy, voicing the importance of Italian brands to be produced in Italy, thus fuelling the country’s craftsmanship, which he believes is critical to the success of Italian luxury. Recently, Mr Della Valle made a commitment to contribute over 30 million euros to the restoration works of Rome’s iconic Colosseum.
Italian daily newspaper Il Giornale reports today it has learned some of Hogan shoes, a brand of the Tod’s Group, are actually made in Romania, however, the company fails to openly admit. The company’s most recent financial report does not include any information about a production facility in Romania, stating ”The production of leatherwear goods is concentrated in the company’s own facilities, with partial third party production being allocated to regions with a strong tradition in leather manufacturing”.
According to Il Giornale, Tod’s Group recently acquired two production facilities in Romania and China. Apparently the Chinese factory is staffed with Italian workers, however the information could not be verified.
It is not uncommon for major Italian luxury brands to produce outside Italy, especially in China and Eastern Europe and this could be an important argument in Della Valle’s favour. Hogan is indeed Tod’s Group lower priced brand, which some consider ”second line”. Most relevant examples are Prada‘s Miu Miu line and Armani’s Emporio Armani line are entirely made in Asia and Eastern Europe.