Tod’s Group HOGAN brand expands in China
With a double digit sales growth in China, confirmed by Diego della Valle, the CEO of Tod’s Group, HOGAN has been pursuing an aggressive expansion strategy in China. Last week, Della Valle and brand ambassador Stephen Dorff inaugurated the new Hogan flagship store in Hong Kong at the Elements Mall. The new Hogan store in Hong Kong comes after three recent openings, two in Beijing within the Sanlitung and Chaoyang districts, and one in Shenyang at Forum 66 Mall. Thirteen stores are planned for 2013, including the cities of Wuhan and Harbin.
Hogan spans a wide target group, with many models already considered classic and some as cutting edge, especially those from the ”Hogan Interactive” collection. Chanel’s Karl Lagerfeld has also given a boost to the brand with a second capsule collection of shoes for Hogan, launched earlier this year. Hogan’s product offering includes not only shoes (men and women) but also accessories, bags and outwear.