Tod’s Diego Della Valle to relaunch Elsa Schiaparelli
After the revival of luxury shoes brand Roger Vivier, Diego Della Valle, owner of Tod’s Group) announced this week the relaunch of Elsa Schiaparelli. Diego Della Valle made the annoucement on the occasion of the imminent opening of the exhibition “Schiaparelli and Prada: Impossibile conversations“, scheduled to begin this May 10 at the Metropolitan Museum in New York.
The relaunch has been made possible thanks to the fact Diego Della Valle had acquired the rights to archive and Schiaparelli in 2007. The house of Elsa Schiaparelli is well located at 21 Place Vendome at the same address where the designer opened his studio in 1935, attended at the time by such prestigious clients Duchess of Windsor and Greta Garbo. It is in this place, which will be unveiled during the week of haute couture in July that the new collection will be created, whose catwalk show is scheduled for March next year.
As he did for Roger Vivier with Ines de la Fressange, Diego Della Valle chose Farida Khelfa, former supermodel and actress, former muse of Azzedine Alaïa and Jean Paul Gaultier, as ambassador to represent the house of Schiaparelli. “The new world of Schiaparelli will be made â€‹â€‹very special collections, representing his style with a strong emphasis on accessories that have been the highlight of Madame Schiaparelli creations,” says Della Valle, adding that “perfumes and cosmetics premium will also be presented to perpetuate the myth“.
A Creative Director for the Schiaparelli brand is yet to be announced formally in October, however, several names are already rumoured as likely candidates, among them John Galliano, Rodolfo Paglialunga and John Galliano.