Tiffany&Co to open in Moscow first directly operated store in Russia
American jeweller Tiffany&Co is the latest among several luxury brands switching their operation model in Russia from wholesale/franchise to directly operated stores. Tiffany recently announced the opening of its first directly operated store in Moscow, in 2014, within the GUM Department Store. The new 470 sqm Tiffany store at GUM will be spread over two floors and will feature the full range of products from jewellery to watches. Gum is the direct competitor of Tsum, owned by Mercury, company which is currently the Tiffany distributor in Russia.