TIFFANY & CO open regional headquarters in Dubai

Tiffany & Co has opened its regional headquarters in Dubai, which will oversee business development in the Middle East, East and Central Europe, Africa, Turkey and India.

“This occasion marks an important milestone for Tiffany & Co in the Middle East,” said Laurent Cathala, Tiffany vice president of emerging markets. “While we have enjoyed a presence here for the past 15 years, our new regional operation will be responsible for strengthening our brand representation and service levels to support the increasing purchasing power and discerning tastes of our regional customer.”

Tiffany’s Dubai headquarters will become the fourth international representative office for the luxury jeweller outside of America. It shares with London the top position as the most targeted retail destination in the world, drawing 56 per cent of all international retail brands, according to property advisor CB Richard Ellis.

Over the next five years Tiffany & Co plans to more than double its network of boutiques in emerging markets. It currently has 35 stores in 15 countries throughout the region. Tiffany & Co recently opened its first freestanding boutique in Beirut, in association with Antoine Hakim, its business partner in Lebanon. Tiffany also plans to open another boutique in Astana, Khazakhstan before the end of the year.