Tiffany celebrates its 175th anniversary with new raw material
In honor of its 175th anniversary, Tiffany & Co. unveils RUBEDO™ metal, a new jeweler’s metal. RUBEDO™ metal is the first such creation in Tiffany’s history and takes its place among the most beautiful metals in the world. In the medieval philosophy of alchemy, Rubedo was the title of the very highest achievement, when matter and spirit fused to create something of rare beauty.
This triumph is perfectly expressed in Tiffany’s new RUBEDO™ metal, which marries the richness of gold, the brilliance of silver and the warmth of copper. Metallurgists experimented with different ratios over a long testing period until they achieved the desired color, radiant with the glow of “first light” that awakens a sense of wonder and ennobles the spirit. In addition, this unique alloy is lightweight yet strong, polishes to a smooth luster and is exceptionally flattering to the skin.
RUBEDO™ metal is the company’s latest in a history of innovations in metallurgy. Tiffany was the first American company to incorporate the 925/1000 British standard of silver purity.