The very smart campaign of BVLGARI
Since launching its new advertising campaign featuring A list American actress Julianne Moore, BVLGARI has been sensibly running a paralel PR campaign. The choice of Julianne Moore was also a very smart one, considering her image of an elegant and sophisticated diva has been reaching new heights in the past one year. Her role in Tom Ford’s ”A single Man” has also added to her spotlight presence.
BVLGARI have taken full advantage of all this and are running indirect PR campaigns in all major glossy magazines internationally, featuring the same look of Ms Moore as the one in the campaign. Moore is front cover of Vanity Fair Italy and UK, Vogue and International Herald Tribune STYLE magazine.
While other luxury brands have been more focused on the internet, BVLGARI seems to have found the ideal recipe in print media, taking advantage of the lower tariffs and PR opportunities.