The speakers at BUSINESS OF LUXURY FORUM 26th March, Bucharest (updated)

The 2011 edition of BUSINESS OF LUXURY FORUM, the annual event of CPP Luxury Industry Management Consultants Ltd will host the following speakers:

- Adrian Pascu, Brand Manager, Porsche

- Srdjan Kovacevic, Owner, Alsa Group (franchisee Ermenegildo Zegna, Max Mara and Emporio Armani)

- Radu Rizea, producer at TVR (National Television); luxury industry analyst and editor

- Dana Petcu, Country Manager, Dior Parfums

- Mary Mc Caughey, English Garden Lounging, Art Expert and Curator

- Mihaela Perianu, Aims

- Daiana Voicu, CEO, Willbrook International

- Ileana Ilie, Editor Money Express

- Oliver Petcu, CPP

- Leo Popescu, Sales Director, Miele Romania

- Antoni Kuhnen, General Manager, Hotel Epoque


The main topics of the round table will be:


The changing luxury consumer profile


How to persuade consumers to buy locally versus buying abroad


The growing importance of internet for luxury brands marketing


Analysing the real potential of a luxury market and the ideal timing for market entry



Attendance is free of charge, yet prior registration is compulsory. Please see event web site.