The silent ”war” of the luxury hotels in London

Corinthia London

2011 will be an exceptional year for London’s luxury hotel market with five important new openings, generating fierce competition for both the leisure and corporate travellers ahead of the Olympics which the British capital is hosting in 2012.

Four Seasons is officially reopening on January 31st its international flagship hotel, the Four Seasons Park Lane, after a complete reconstruction and redesign of the building. The London property has a special meaning for the chain, being the first international hotel of the chain after opening its first locations in Canada. The brand new hotel promisses the most technologically advanced customer centric rooms, a state of the art roof top SPA with floor to ceiling views of Hyde Park and an exceptional array of restaurants.

The Four Seasons opening comes just months after the much anticipated reopening of the Savoy hotel after a multi million dollar renovation which lasted for more than five years. The Savoy has reopened under the management of Canadian chain Fairmont. The hotel has preserved its heritage design and added some modern touches, especially in fittings and decor.

Maltese chain Corinthia is also scheduled to open its first property in London, with an investment of over half a billion euros. The hotel is being built in central London inside a Victorian building overlooking Trafalgar Square and the River Thames. The Victoria exterior houses a modern interior with an inner foyer and garden, two restaurants, cocktail bar, spa, meeting facilities and a grand ballroom. Chef Massimo Riccioli, owner of La Rosetta in Rome is creating a fish and seafood specialty restaurant at the Corinthia and a new wave British restaurant will provide all-day dining. There will be 294 rooms including 45 suites. The two-bedroom Royal Suite will be over 5,050 square feet and will be the largest in London. Some suites are located on duplex floors inside turrets and feature private staircases. The state of the art SPA will cover more than 2000 sqm and will be managed by ESPA.

W Hotel opens its first hotel in London on Leicester Square, right on Valentine’s day, February 14th. The ultra modern W London – Leicester Square features a signature Spa and fitness facility. The hotel has 9 suites of which two are called WOW suites and one Extreme WOW suite all with custom made furnishings. Bedrooms are designed to give a sense of energy with a vivid style and equipped with the the best of modern tech. 24 hour room service. Turndown service. In-room massage treatments available.

Montcalm Hotels, the luxury hotel brand, has revealed plans to open a five-star hotel in the City of London in June 2011, its second in the capital. The 235-bed hotel will be located within the confines of the Brewery event space in Chiswell Street. All the rooms will be king sized, with a range of suites designed specifically for business travellers, an on-site gym and spa and an all-day restaurant. Montcalm, spent GBP 30 million in 2008 upgrading its four star Marble Arch site to a luxury boutique hotel.  Opened in December 2009, the 120-bedroom hotel near Hyde Park was completely redeveloped to add a further 15 rooms, a gym, spa, `signature` restaurant and contemporary bar.

The Dorchester Collection is opening in June this year 45 Park Lane, a sister hotel adjacent to the legendary Dorchester. Guests of the new hotel will have access to the Dorchester SPA as well as restaurants. The hotel will offer 45 rooms and penthouse suites with spectacular views of Hyde Park, as well as a screening room, bar and restaurant. 45 Park Lane promises to be the embodiment of elegance with interiors by well-known architect and designer Thierry Despont. It will be more contemporary and advanced in style than its sister hotel The Dorchester. The hotel will boast the first Wolfgang Puck Restaurant in Europe; CUT at 45 Park Lane, a destination bar ‘Bar 45′, a screening room and a library; well stocked with books for browsing and the hotel’s business facilities